Author Archives: Shahin

Guerrilla Marketing… What Is It?

Guerrilla marketing… What is it? It is a term used to define low cost, clever, unexpected, humorous – yet highly effective marketing tactics. Guerrilla marketing relies much more on timing, imagination and energy rather than bucket loads of marketing budget. As a result, guerrilla-marketing ideas are ideal for small businesses looking to create an engaging, unique, and memorable brand experience, which is now more important than ever. That is why we at Golddust Marketing – … Read More

Is TIKTOK Worth Considering For Your Marketing?

Here are the statistics and the facts… everything you need to make an informed decision.  Recently, TikTok surpassed the likes of Facebook, Instagram, Messenger, and Snapchat in App Store and Google Play downloads. The App has 2 BILLION global users and during Q1 2020, it had a better quarter than any app ever, with 315 million downloads. Is this where your demographic hang out? Are you targeting Generation Z (born in the time between the mid-1990s … Read More

10 Ways to Stay Ahead of Your Competition

Business competition is fierce, especially in markets with aggressive competitors and when customer spending is slowing down due to the current pandemic. Use these ten ideas to defend your market position and build your competitive advantage. You’re welcome.   Know the competition. If you do not already know then find out who your competitors are. What are they offering? What do you consider to be their strengths and weaknesses? This will identify the areas you need to … Read More

The Cycle of Acceptance – Leading to Personal Transition and Organisational Change

The Cycle of Acceptance is a predictable cycle most people and organisations go through upon receipt of very bad news – like a worldwide pandemic maybe?   Entering the cycle is unavoidable. How long it takes a business to complete the cycle is critical. The longer they’re in it, the less likely they will ever fully complete the cycle and the less likely they will be able to deal with the problem wisely.   So this is … Read More

Highly Commended by Greater Birmingham Chambers of Commerce

Eighteen businesses and four young professionals were vying for top honours at the 2020 Sutton Coldfield, Lichfield and Tamworth Chambers of Commerce annual dinner and awards. Five main awards – including a new Young Professional of the Year category – were handed out at The Belfry Hotel & Resort. Around 250 people attended the black-tie event which celebrates the success of businesses across Sutton Coldfield, Lichfield and Tamworth. The shortlist was chosen by Diane Rance … Read More