Brand evolution, every brand should be developing and growing just like the company customer base and profits. We find all too often re-branding is just a lacklustre campaign that can focus too much on the aesthetics and too little on the core components that drive it. Re-branding is about more than just slapping up a new logo and calling it a day. It’s about helping your company, and your customers, make the switch gradually and confidently to a company that demonstrates how it aligns with the very same values it presents to its customers every day.
golddust marketing offers its customers an ‘inside-the-box approach’. We get off on revealing key marketing opportunities for innovation that are hiding in plain sight. We work with clients in their familiar market and world to create new marketing strategies that deliver ROI.
This logo evolution is honouring our commitment to the new brand without abandoning the old. If you want to chat about your own brand evolution please contact the golddust team.